About Us


Welcome to Pure Barkin!

Pure Barkin is not your average fashion brand. Founded in 2020 by Jennifer McDonald Honnan, Pure Barkin has undergone a remarkable transformation from its punk and kitsch-inspired beginnings into the sustainable fashion powerhouse it is today. We invite you to explore our unique world, where print, graphics, and illustration collide to create something truly extraordinary.

Our Roots: Pure Barkin is a testament to Jennifer's love for punk and underground music, a fascination with horror films and books, an appreciation for kitsch antiques, and a passion for the unconventional. It's a brand that emerged from the diverse and niche interests of its founder, Jennifer. With a background as a qualified printed textile designer, she skillfully wove these varied passions into the fabric of Pure Barkin.

Unapologetic Design: At Pure Barkin, we believe that fashion should be an expression of your inner self, unfiltered and uncompromising. Our designs are unapologetic, raw, and sometimes a little rude – deliberately uncomfortable in the best possible way. Drawing from Jennifer's experience as a textile printer, graphic designer, and illustrator, we bring a unique combination of skills to create designs that push the boundaries of convention.

Prints, Graphics, and Illustrations: Jennifer's journey has taken her through the realms of textile printing, graphic design, and illustration. Pure Barkin is the culmination of these skills, seamlessly blending them into one creative space. Our collections are a canvas for vibrant, eye-catching designs that tell stories, provoke thoughts, and spark conversations. Each piece is a work of art, a testament to our commitment to creativity and self-expression.

Vintage and Preloved with a Twist: We take both vintage and preloved garments and breathe new life into them, turning them into one-of-a-kind statement pieces. Sustainability is not just a buzzword for us; it's a way of life. By upcycling and repurposing, we minimize waste and celebrate the uniqueness of each piece.

Sexy, Sustainable, Inclusive: Pure Barkin isn't just a brand; it's a movement. We're passionate about making fashion sexy again, but not at the cost of our planet. Sustainability is woven into our DNA, from our materials to our manufacturing processes. And we're proudly inclusive, celebrating the diversity of our community.

Whether you're a lover of the unconventional, an art enthusiast, or someone who refuses to be confined by the ordinary, Pure Barkin invites you to join us on this journey. Embrace the bold, the creative, and the sustainable. Be a part of our cult following and let your style speak volumes.

Welcome to Pure Barkin, where fashion knows no boundaries.